Interview with our Sponsor, Jason and Steven of RBC

Interview with our Sponsor, Jason and Steven of RBC 1920 1080 sydney

Interviewer: Women Who Wine Society

Interviewee: Representative from Royal Bank of Canada, Salmon Arm Branch. Title Sponsor of March 2022 Community Giving Event

Q1: What is your name and position with RBC?

Jason: Hello, my name is Jason Bedford and I have been the Branch Manager at RBC for just over four years now.

Steven: My Name is Steven Derksen and I am the Assistant Branch Manager at the RBC in Salmon Arm.

Q2: What brought you to the Shuswap?

Jason: A lifestyle change for my family. We left the big city of Vancouver in April 2018 to allow our son to grow up in a smaller town. This change has been amazing and we are all thriving.

Steven: My Wife grew up in Salmon Arm and we would make the trip up four or five times a year from the coast to visit family. When we decided we wanted to start a family of our own, we knew the Shuswap was where we wanted to raise our children.

Q3: What is your favorite thing about doing business in the Shuswap?

Steven: I love the sense of community and the ‘everybody knows everybody’ small town vibe. It provides extra accountability to do good by your neighbour so that the community can continue to grow and prosper.

Q4: How does your organization aim to make in impact on the communities it which it operates?

Jason: Our Collective Ambition is driven by our purpose of helping clients thrive and communities prosper. In 2021 RBC Foundation provided over $6.5 million in local investment into the communities we live and work in.

Q5: RBC has been known to provide quite a bit of volunteer support to local organizations in the Shuswap for various initiatives. How do you think this benefits your employees?

Steven: I think it’s the other way around. RBC brings on talented people who are ambitious especially when it comes to giving back. The values set in place by the bank and its team is the key driver to supporting the community in any way that we can. One important initiative the bank created was the Employee Giving Campaign. Every employee was given $55 to mark the 55th anniversary of the program. The money could be used at any charity of the employees choosing. Another perk of the program is that RBC will actually deposit money into your Giving Account when you track your volunteer time. Essentially you are able to double up your volunteer efforts by spending your time at one place and then donating the money you earned to another. Pretty cool stuff! We are excited now to sponsor this milestone event for Women Who Wine who are giving back to our local community. $100,000 since 2018 is an amazing contribution and we are so pleased to take part.

Q6: What made you decide to partner with the Women Who Wine Society for this Community Giving Event?

Steven: I got an offer to volunteer at the Paranormal Formal at Harpur Farm in October and it didn’t take long for me to become passionate about the goals of the organization. I remember going home and reading up on everything they have accomplished; I think it’s important to support local women in the Shuswap who have strong entrepreneurial spirits and A LOT to offer. I look forward to our partnership for many years to come.

Q7: Is there anything else about you or your organization that you’d like to share?

Jason: In my 33 years with RBC I have never seen such authentic leadership as we have today. We are leaning into our client experience and employee engagement and working very hard to make a positive impact on our communities. I am especially proud we were able to provide a $50,000 grant in 2020 through RBC Future Launch Foundation to the Shuswap Youth Launch team made up of local youth from Salmon Arm Secondary working closely with Salmon Arm Rotary. We are excited now to sponsor this milestone event for Women Who Wine who are giving back to our local community. 

Interview with our sponsor, Galeria Estima Fitness & Yoga

Interview with our sponsor, Galeria Estima Fitness & Yoga 2560 1762 sydney

Briefly describe your business.

Galeria Estima is a beautiful boutique Personal Training Studio offering One On One Personal Training tailored to each clients specific needs and goals. Sessions are focussed around the major tenets of health and fitness such as full body strength, cardiovascular fitness, flexibility, mobility and integration of all these things working in harmony.  My platform is to create happy, healthy, strong and pain free bodies that will serve us through all ages of our lives. 

What is your favourite part about doing business in the Shuswap? 

This is my first time operating my business in a small community and I love that I have gotten to know so many other small business owners. I love the close-knit community and that we get to see first hand the beauty of shopping local and supporting each other. 

 What do you think is the key to your success?

I love what I do, I feel authenticity and passion to help people become their strongest version of themselves is the key to ongoing success both personally and in my business succeeding. I have been Personal Training for about 25 years all around the world (New Zealand, Australia, England, Spain and of course here in Canada), throughout all those years I have learned so much about how to care for people whilst motivating them and allowing them to step into their strength, health, and happiness.

 What is one piece of advice you’d give to someone starting out in Business in Salmon Arm?

Be patient. This is a tight knit little community so it may take a little longer to absorb into the community than it may take in a bigger centre. If you allow things to organically unfold and work hard at your craft and do what you love, you cannot go wrong. 

 What do you enjoy most about living in the Shuswap?

I love the beauty of our geography with the mountains and the lake. I love that there are so many great things to do that are so close.  In the words of my wise 6-year-old Jasmine, “Mama, can you imagine having a better life anywhere other than Salmon Arm?”

Tell us a success story with a client that you are proud of.

I am so proud and inspired by all of my clients daily. The true success story is the commitment they make to show up for themselves every day even when they don’t want to.  I love seeing the transformation when someone starts loving the feeling of moving their body and feeling stronger in everything they do. I am honoured and proud that my clients trust me to be part of their journey with what can be as emotional as it is physical.  Success is just keeping on going…

An Interview with Eagle Homes

An Interview with Eagle Homes sydney

What’s your favourite part about doing business in the Shuswap?

The Shuswap is an incredibility supportive community.  We are fortunate to live and operate a business amongst others who have such a strong sense of community and are always willing to step up to help other businesses and members of the community.  Women Who Wine is a perfect example of the types of groups in our area that not only support their members but extend their time and generosity throughout the Shuswap.

What do you think is the key to your success?

 It’s all about the people! We have a fabulous team throughout our organization. We feel that through our staff, product, branding, and after sale service we are able to be top in our industry.  Strong leadership is also key along with striving to improve & development, creativity, and employing strong systems. 

What’s one piece of advice you’d give to a new business owner in Salmon Arm?

Make sure it’s your jam! A strong passion for what you do is vital as you work your way through the successes and challenges in your business.

Utilize multiple streams of support & information, build a strong support system of alliance partners, and find a solid mentor to help guide you that’s no always just agreeable, but can challenge you.

What do you enjoy most about living in the Shuswap?

 Salmon Arm is such a great, supportive community with many local groups and programs to help set you up for success.

Tell us a success story with a client that you’re proud of.

We strive to make every client story a successful one! I think the ones we are most proud of are the number of repeat clients that we have had over the years. This attests to the reputation we have established overtime which is priceless when building client relationships.

What motivated you to sponsor this event?

The wonderful things that we have heard about the group, which is spoken very highly of, and all that Women Who Wine have done for our community.

Cameron Exteriors Interview

Cameron Exteriors Interview sydney

What’s your favourite part about doing business in the Shuswap?

Just being in a smaller community, showing up to do a quote or a job for a customer and I know them or they know my wife or they know my family and then being able to talk to them for a while about something other than the job.


What do you think is the key to your success?

 I’m not a salesman, I’m just a guy who knows how to do gutters. I listen to what the customer wants and I give them the service they expect when spending their hard-earned money. I give them an honest assessment of what they need and let them decide on which way they would like to proceed.  Also my warranty, I have gone back 4 years after completing a job and replaced the gutters at no charge because there was an issue.


What’s one piece of advice you’d give to a new business owner in Salmon Arm?

 Work hard and stay at it.  It takes time to get a name for yourself.  Take care of every customer from the small jobs to the big ones.


What do you enjoy most about living in the Shuswap?

 It’s awesome to live in a place where people want to come and visit.  I have lived here for a long time, all my family and friends are here so I wouldn’t want to be anywhere else.  


Tell us a success story with a client that you’re proud of.

It’s just a simple story about a gutter cleaning job that we did. The customer was so impressed with the job that we did, she actually thought that we replaced the gutters:) 


What motivated you to sponsor this event?

I like to give back to the community that supports us.  We donate to many events throughout the year, and this was one that just made sense for us to sponsor:) It just feels good to give back!

Advice Column: What’s one piece of advice you’d give to someone starting a new business?

Advice Column: What’s one piece of advice you’d give to someone starting a new business? sydney

On October 16th the Shuswap Women Who Wine met for their monthly networking event and during introductions were asked to share one piece of advice they would give to a new business owner or someone who is trying to take their current business to the next level. Here are their pieces of wisdom:

“Be courageous.” – Laura, Independent Business Consultant

“Reach your entire region through marketing.” – Andrea, EZ Rock Account Executive

“Support local, network with your community.” – Teri, Owner @ Lake & Life Apparel

“You don’t have to know everything right away, just jump in and learn as you go.” – Gena, former business owner

“Trust your instincts, they are usually right.” – Nikki, Owner @ Lake & Life Apparel

“Start small, be realists and don’t over-extend yourself right away.” – Melissa, Owner @ Cardio Connection and Playcare Early Childhood Centre

“Network and connect with other women in business, we are a force to be reckoned with!” – Jonie, Owner @ Westcoast Staging and Design

“Make a REALISTIC business plan first!” – Lindsay, Downtown Salmon Arm

“Network! You never know what kind of connection you’re going to make.” – Jessica, Eagle Homes

“Don’t be afraid of hard work.” – Richelle, The Stacer Team, Remax Shuswap

“Consistency compounds. Don’t fear failure.” – Missy, MisMack Clean Cosmetics

“Always say yes.” – Chris, Addictions Counselor @ Interior Health

“Don’t say yes all the time.” – Sydney, Harpur Farm and Pumpkin Patch

“Do something every day.” – Deb Archambault, Remax Shuswap

“Be authentic in your business.” – Angela Inskip, Wild hearts Inspired

“Action, every day.” – Kristine Wickner, Okanagan College

“Keep in mind how you want your product or service to make people feel and focus on making your marketing portray that feeling.” – Kailee, Sun Life Financial